The project started by Bas Van Rijswijk may only appeal to a small number of people but it has already found more and more support. For this reason he started the marketing company Max Yachts which more than the yachts themselves stands for a philosophy, a way of living, without compromises on quality, concept or the people and materials used to realize them.

Max Yachts offers a professional approach on the highest level, based on a novel personal concept where a potential customer can choose his own interior lay-out best suited for him as well as the builder which will be assisted by top naval architect, Alex Simonis, and Max Yachts appointed engineers. This way his dream can become reality anywhere in the world where there is a yard which complies with the stringent quality requirements as laid down by Max Yachts.

The concept, which became reality in the yacht "Red Max" will make its world debut at the Seaport Marina Boat Show ( 11th till 20th of September 1998 at the Willemdok in Antwerp ). This parade will consist out of sailing on the river Schelde accompanied by five sixty footers which have participated in previous Withbread Round the World Races.